Feeding Florida saw an opportunity to bring a collective offering to a new commercial market. Doing that meant new ways of working across independent organizations, and a path beyond the network’s traditional nonprofit model to unlock new revenue streams. The question was how to move from idea to action.
Together we set out to:
Feeding Florida went from an idea to a validated value proposition and offering shaped with health plans. After pitches with several MCOs, the network is ready to pilot with a health partner.
Behind the scenes, the network is ready to deliver: a defined and validated customer experience, standard operating procedures built on how food banks work today, and a HIPAA compliance program.
We gathered input from all 9 food banks through an asynchronous study and interviewed 5 of them in depth. We also consulted on the cost model and the MCO landscape. Then 12 food bank leaders and operators spent two days co-creating a draft service blueprint, go-to-market strategy and pilot launch plan.
We created the Nourish Florida brand after studying other Food is Medicine programs and adjacent services. Then, with input from subject matter experts, we built the pitch and assets for MCOs.
We interviewed all 9 food banks about their current Food is Medicine workflows and assessed their pilot readiness. A data workflow survey pointed to low-tech, HIPAA-compliant workflows and shaped the first technical requirements.
We pitched every prioritized MCO and are now talking with 5 of them, and have moved into recurring pilot design sessions. Buyers validated the Nourish Florida value proposition, and we identified several ways MCOs could pay for the work. We also developed a pricing approach for qualifying pilot partners.
With the food banks, we've defined the customer experience, built the tech to support the collective effort, and aligned on standard operating procedures for the service operations and logistics.
