Medicare decisions are important, and making the wrong one can leave you without sufficient coverage, incurring penalties, and in the wrong plan for your preferences and lifestyle. AARP knew their consumers were suffering through the current Medicare enrollment experience, but they weren’t sure how to break through the noise and create a best-in-class experience that would stick.
By starting with needs-fining research and quickly shifting to in-market experimentation, AARP was bale to design and launch a one-of-a-kind educational experience, where members are able to reduce the Medicare noise and focus on what was personally relevant to their circumstance.
