Market Experiments 101

Use an entrepreneurial approach to de-risk concepts via in-market research & experimentation.

Why We Made This:

We saw that even if organizations had a strong foundation of user research, many built a new offering and didn’t get the results they wanted. Before committing to an expensive build, running affordable in-market experiments allow you to collect behavioral data on customer acquisition and engagement, which allows you to improve your new product or service idea at a rapid pace and avoid costly mistakes.

What's Inside:

  • Definitions and use cases of in-market experiments
  • How to get started
  • Case studies: how we moved from ‘say’ to ‘do’ data and what we learned